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Apple introduces iPhone 13 and iPhone 13 mini, delivering breakthrough camera innovations and a powerhouse chip with an impressive leap in battery life
Featuring a sleek and durable design, an advanced new dual-camera system for improved photos and videos in low light, and introducing Cinematic mode
Apple today introduced iPhone 13 and iPhone 13 mini, the next generation of the world’s best smartphone, featuring a beautiful design with sleek flat edges in five gorgeous new colors. Both models feature major innovations, including the most advanced dual-camera system ever on iPhone — with a new Wide camera with bigger pixels and sensor-shift optical image stabilization (OIS) offering improvements in low-light photos and videos, a new way to personalize the camera with Photographic Styles, and Cinematic mode, which brings a new dimension to video storytelling. iPhone 13 and iPhone 13 mini also boast super-fast performance and power efficiency with A15 Bionic, longer battery life, a brighter Super Retina XDR display that brings content to life, incredible durability with the Ceramic Shield front cover, double the entry-level storage at 128GB, an industry-leading IP68 rating for water resistance, and an advanced 5G experience.
iPhone 13 and iPhone 13 mini will be available in pink, blue, midnight, starlight, and (PRODUCT)RED,1 with pre-orders beginning Friday, September 17, and availability beginning Friday, September 24.
“Our customers rely on iPhone every day, which is why we’ve made iPhone 13 and iPhone 13 mini more powerful, more capable, and more fun to use,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Both phones have beautiful designs, industry-leading performance, and advanced camera systems with impressive computational photography features, all with incredible durability, water resistance, and a big jump in battery life to ensure customers can depend on their iPhone when they need it. All of this, tightly integrated with iOS 15 and with privacy built in, make iPhone 13 and iPhone 13 mini an unbeatable choice.”
Beautiful and Durable Design with Amazing Battery Life
iPhone 13 and iPhone 13 mini have been redesigned on the inside and out, and come in five gorgeous colors featuring a durable flat-edge design and an elegant aluminum frame. The 6.1-inch and 5.4-inch displays2 feature Ceramic Shield on the front, exclusive to iPhone and tougher than any smartphone glass. Both models have an industry-leading IP68 rating for water resistance,3 and are designed to protect against spills from common liquids. A redesigned rear camera layout with diagonally arranged lenses enables the advanced dual-camera system, and a redesigned TrueDepth camera system is smaller while still packing in the same breakthrough technologies, including Face ID, the most secure facial authentication in a smartphone, but offering more display area.
The improved Super Retina XDR OLED displays deliver an incredible contrast ratio for true blacks and a 28 percent increase in max outdoor brightness at 800 nits, with higher peak brightness for HDR content like photos and videos at 1200 nits, all while being more power efficient. Major battery life improvements come to both iPhone 13 and iPhone 13 mini, made possible by A15 Bionic, more efficient components, a larger battery, and power optimizations from a deep integration of hardware and software. iPhone 13 delivers incredible all-day battery life,4 offering up to two and a half more hours in a day than iPhone 12, and iPhone 13 mini provides up to an hour and a half more in a day than iPhone 12 mini.
iPhone and the Environment
iPhone 13 is designed to minimize its impact on the environment, including antenna lines that use upcycled plastic water bottles that have been chemically transformed into a stronger, high-performance material — an industry first. iPhone also uses 100 percent recycled rare earth elements in magnets like those used in MagSafe, 100 percent recycled tin in the solder of the main logic board and, for the first time, in the solder of the battery management unit. Both models also use 100 percent recycled gold in the plating of the main logic board and the wire in the front camera and rear cameras. Redesigned packaging eliminates the outer plastic wrap, avoiding 600 metric tons of plastic and bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.
